Football Communication
Expert
Sharpen communication. Build a performance culture.
Deliver results.
I am Ronnie Couwenberg, a Dutch football communication specialist with a UEFA-A Youth License. I help football coaches sharpen their communication, structure team talks, and deliver with impact.
Since 2015, I have worked with professional teams and technical staff to transform their communication culture. My approach builds on three pillars: clarity, connection, and presence.
With 17 years as a football coach, including at PSV Eindhoven’s academy and as head coach at amateur level, I understand the challenges coaches face daily.
I provide workshops for coaching groups, individual coach development, and consultancy for clubs and federations worldwide. My services are available in English and Dutch.
Want to sharpen your football communication? Contact me directly.
Contact3 ways I can help
Workshops for groups to improve presentation skills, match briefings, team communication and leadership presence. Sessions cover structuring messages, non-verbal communication and delivering information with clarity and confidence. Depending on the needs of the club or coach, workshops range from single-day to multi-day programs. Participants receive direct feedback and practical exercises to apply immediately in training sessions and team meetings.
A one-on-one collaboration with a professional coach or academy over an extended period. This hands-on program strengthens communication, leadership and team dynamics through direct coaching, observation and real-time feedback. The structure is fully tailored to the coach’s needs. Whether through an intensive program or regular visits, insights can be applied immediately in daily coaching practice.
Custom consultancy projects for clubs and federations to define their identity, communication principles, and culture. This includes developing a shared team language, performance philosophy, or leadership framework. I work with both first teams and youth academies to ensure alignment across all levels of the club.
On and off the pitch.
I help coaches elevate their
communication and presentation skills.
PSV Women: consultancy example
I developed this performance philosophy pyramid in collaboration with the head coach of PSV Women to strengthen communication and build a strong team culture. Similar frameworks can be tailored to define core identities, refine vision, or develop communication and leadership structures for clubs, academies, or federations worldwide. While this model is in Dutch, customized English versions can be developed.
Education in sports and football
I have a strong foundation in coaching, communication, and leadership, supported by formal education and continuous professional development. This background helps me develop high-performance teams, strengthen leadership, and optimize communication in football.
- CIOS Sittard, 1998-2001, Sports Education.
- UEFA-A Youth License, 2003.
- KNVB Level 2 Instructor, 2008.
- Member of Coaches Betaald Voetbal (CBV), 2002-present.
Work experience
For 17 years, I worked as a football coach at professional academies and senior amateur teams. Over time, my passion shifted to communication and presentation. Since 2015, I have helped football coaches, staff, and clubs sharpen their vision, structure their message, and communicate with impact.
- Trainer KNVB Communication Workshops, 2024-present.
- Freelance Football Communication and Presentation Specialist, 2015-present.
- Head Coach SV Deurne 1, 2014-2015.
- Head Coach Sparta ’25, 2012-2014.
- Head Coach Essche Boys, 2010-2012.
- Assistant Coach RKSV Nuenen, 2008-2010.
- Head of Youth Development v.v. De Valk, 2005-2008.
- Youth Coach Helmond Sport, 2004-2005.
- Football Coaching Projects (Japan, China, Canada, Cyprus), 2003-2011.
- Youth Coach PSV Eindhoven, 2000-2004.
Questions and answers
I work with clubs, technical directors, coaching staff, and individual coaches. My focus is transforming the communication culture (for teams) or sharpening communication skills (for individuals). Every project is tailored to the specific needs of the organization or coach.
Yes, I provide one-on-one online coaching sessions, fully tailored to your goals. Online consultancy for clubs and technical staff is also available, allowing me to work with organizations worldwide.
A key example is the +1 Performance Philosophy, developed with the head coach of PSV Women in 2022. This visual framework translated their leadership vision into sharp language that drives performance behavior. This is how I help clubs build a sustainable, winning communication culture.
All my programs are tailor-made. Pricing is determined based on the specific needs of the club, staff, or individual coach. For international consultancy, travel and accommodation expenses are covered by the hiring party. Contact me for a customized proposal that fits your objectives.